Together with the International Labour Organization (ILO), we decided to create a campaign that encourages women in the workplace from a gender perspective. For this campaign, we made a series of videos accompanied by a survey so that women could learn about their rights when looking for work.
Under the hashtag #TrabajoParaTodas in Jacarandas we create various contents in creative and simple formats to carry information and create a conversation. Here you can access all these videos, with concepts to better understand them.
How to identify harassment at work
In this video, through the ILO's C190 guide, we seek to inform women about how they can identify harassment at work through 3 questions: Did anyone behave inappropriately with you? that is, that it is not aligned with labor regulations; did you feel uncomfortable? ; and did the environment become hostile?
In response to the video, in the comments, they were encouraged to tell us about their experiences with workplace harassment based on the information provided. In addition, we reached a reach of more than 38,324 accounts, with more than 58,300 views.
Glossary
ILO Convention 190: Convention 190 is the first international standard that brings together equality and non-discrimination with safety and health at work in a single instrument and places human dignity and respect at its center.
Unacceptable Conduct: Unacceptable behaviors are behaviors that cause you some kind of harm: psychological, because of the stress they cause you; physique, if they literally harmed your body; sexual, if you were sexually assaulted, or sparing, if in any way that behavior affected your income.
Hostile environment: any work environment in which, even if you are not directly assaulted, there are situations that make you uncomfortable: sexually charged work environment, sexist jokes in the workplace, harassment or bullying of a colleague or others.
Behaviors not allowed in the recruitment process
One of the most constant cases we could identify were inappropriate behaviors during recruitment processes, so we decided to act in an inappropriate situation during a job interview, which would make it easier to identify the problem. As a result of the video, people told us about their experiences with the question about children, which is usually inappropriate but which they constantly ask to rule out women in a systematic way.
This video reached more than 53,112 accounts and 95,497 views.
Glossary
Gender discrimination: Discrimination occurs when an employer unfairly treats an employee or job applicant because of race, color, religion, sex, nationality, age (40 years or older), disability, or genetic information.
Workplace sexual harassment: Sexual harassment is unwanted conduct of a sexual nature in the workplace, which causes a person to feel offended, humiliated, and/or intimidated.
Stories about gender-based workplace harassment
In the context of the election of Hollman Morris as manager of RTVC, who has accusations of sexual harassment and harassment at work, we decided to go to the sit-in that was being held to protest this fact to take advantage of the situation by giving visibility to the case and also telling the stories of more women who had to experience things similar to the manager's victims. Through interviews, we spoke with some of the attendees, achieving a high impact on networks with video.
We have a reach of 53,011 accounts, 104,033 views.
Glossary:
Gender-based workplace harassment: It is any action that occurs in any field of work by any person of higher, equal or lower hierarchy that discriminates, humiliates, threatens or intimidates women; that hinders or makes their access to employment, permanence or promotion and that violates the exercise of their rights.
Workplace harassment: Any persistent and demonstrable conduct, exercised against an employee, worker by an employer, an immediate or immediate boss or superior, a co-worker or a subordinate, aimed at instilling fear, intimidation, terror and anguish, causing harm at work, generating demotivation at work, or inducing the resignation of work.
On sexist bias in the recruitment process and how to avoid it
https://www.tiktok.com/@somosjacarandas/video/7335235537944677678? is_from_webapp=1&sender_device=pc&web_id=7278707192521328134
In the recruitment processes, we were able to identify that through inappropriate questions, companies tend to rule out women solely because they are women, so we decided to join up with the influencer Mengana, renowned for making work content on Instagram, to talk about the sexist biases that cause gender discrimination in these situations. Many of the offers are usually aimed at men, only women are asked about their sexual and reproductive lives, among other signs that we were able to identify.
We reached 29,098 accounts, and 46,658 views.
Glossary:
Sexist bias: implicit preference for masculinity, or implicit rejection of femininity, as a product of society's machismo.
Sexist hiring bias: an omission that is made about how women and gender relations are conceptualized in hiring processes.
Gender discrimination: Discrimination occurs when an employer unfairly treats an employee or job applicant because of race, color, religion, sex, nationality, age (40 years or older), disability, or genetic information.
About family planning questions in the recruitment process
https://www.tiktok.com/@somosjacarandas/video/7347490816786517290? is_from_webapp=1&sender_device=pc&web_id=7278707192521328134
One of the most frequently asked questions in these recruitment processes for women is about their future plans with their children, if they have children at this time, among others. For this video, we decided to share the discrimination we can experience for our sexual and reproductive lives, something that is only something that women are asked about in recruitment. We wanted to report that it is completely prohibited because it perpetuates gender discrimination and makes women have fewer opportunities to work.
For this video, we reached 51,619 accounts, 86,195 views.
Glossary
Decent work: Decent work includes full respect for the human dignity of the worker; there is no discrimination based on ethnic or national origin, gender, age, disability, social status, health conditions, religion, migratory status, opinions, sexual preferences or marital status.
Then, the audience received the information in a very positive way, which can be seen through the metrics of each video and through the campaign, we were able to identify the lack of informing women about their rights when it came to getting work, since as we could identify in the comments, most women have a history of harassment and gender discrimination at work that prevented them from getting a job or that, even if they did it, they had to submit to inappropriate situations by companies.
A space for dialogue was opened where women felt comfortable sharing their experiences and the topic was put on the table, which paves the way to continue talking about the employment situation for women in Colombia and thus be able to have #TrabajoParaTodas.
.png)
